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Step by step retention
Perhaps unsurprisingly, figures from the Office for National Statistics show that
the number of people leaving their main job has almost halved over the last 13 years
(2.4% left their main job in 2011, down from 4.5% in 1998). The rate of people resigning
fell from 1% to 0.6% and the fall was across all industry sectors, with the largest
decrease in the manufacturing, distribution, and the hotels and restaurants sectors.
However, attrition may still represent a substantial cost to an organisation and retention
is an important consideration, particularly when the jobs market picks up again.
Our guide will help you to keep track of your turnover and identify potential
problem areas requiring action.
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Measure and track your staff turnover and stability, on either a monthly or
quarterly basis. This way, you will know what to tackle and will have a measure i
n place to track improvements:
| Staff turnover = |
Total number of leavers during the period x 100 |
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Total number of positions in the organisation |
Stability index = % of leavers with less than six months' service
You may wish to use our template turnover analysis form .
If your stability index is high, review your recruitment
processes. It is sometimes the case that employees leave because they have
been poorly recruited and given false expectations. The best example is
employees who are over-sold the job and the business and who, on joining,
are disappointed with what they find, hence the
psychological contract suffers and they leave. Another example is
where the fit between the person's skills and what is needed is too large and
cannot be resolved by training.
If your stability index is high, this could also indicate a need to improve your
induction processes. A high stability index says that you are losing
employees with short service and this could be because they are not being
effectively inducted or introduced into your organisation.
Find out why people are leaving.
You can do this in one of two ways, either by
conducting an exit interview , or by asking them to complete a
short questionnaire. Explain why you want the information - that you intend to
use it to make improvements in the future and that you would greatly appreciate their
honest response.
Some employers prefer to use either HR departments or
employees outside of the immediate working area to do this, or even
use external consultants, in an attempt to encourage employees
to really "open up" and give truthful answers and comments on their
reasons for leaving.
Read our guide on exit interviews and use our
exit interview form to gather your data.
Look at what it's telling you and, even more meaningfully, look at trends.
The exit interviews will provide you with some useful data on
those who are leaving. However, it's invariably too late to retain someone when
they get to the stage of handing in their notice. Therefore, it is a good idea to
conduct an employee satisfaction survey on a regular basis. This
will give you information on the opinions of your entire workforce - what they are
satisfied and dissatisfied with. Conduct the surveys six monthly or annually.
Study the results and take actions to improve the areas highlighted as sources of
employee dissatisfaction.
A few more tips:
- Be particularly careful to retain your star performers - those who do a
really good job. Be careful not to discriminate
, but clearly
these employees are your most valuable and should be retained.
- When you measure labour turnover, you may find it useful to separate
out those who leave for reasons outside your control (moving house, retiring
etc) from those which you could have avoided.
- Typical reasons for leaving are listed below with possible remedies:
| Reason for leaving |
Remedy |
| Low pay |
Benchmark your pay with other companies who compete in the same labour market and
make adjustments where you are behind the market.
Remember that low pay is rarely the only reason people leave,
so delve for the others.
Sometimes people will make pay comparisons on basic pay
only. You may provide additional benefits which make your total
package more attractive, eg bonus opportunities or health cover.
An annual "benefits statement" listing these, and specifying their
value, may help. Alternatively if you are providing benefits which
are of little value to your employees and which they do not
appreciate, you may wish to consider offering a
flexible benefits scheme.
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| Lack of involvement |
This is a popular one. Lack of involvement can be the
biggest demotivator. Ask the opinions of all your employees and
involve them in areas that affect them.
Even more importantly, listen to what they have to say and
take on board their ideas, or tell them why not.
Consider introducing an employee suggestion scheme where
good ideas to improve the business are invited and rewarded if
acted upon.
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| Hours of work |
Try to be flexible, if you can, to accommodate the working
hours that suit your employees as well as you. |
| Working environment |
Ask your employees to think of ways in which the working
environment could be improved. Give them a budget (which could
be zero - you can often make improvements without spending
money). |
| Job content |
Use the appraisal process to ensure that regular
discussions take place with each of your employees about them,
their job and their plans. Find ways to enrich jobs for people who
need a greater challenge. Give them projects, involve them in
other areas, delegate areas of responsibility etc. |
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